7 Reasons you should use videos on your website
Chinese people say a picture is worth 1000 words. Forrester Research adds that a one-minute video is worth 1,8 million words.
Well, these days, a nice explainer video beats a picture by far. Your visitor doesn’t have the time to read, but an eye-catching short video posted on your site and your social media would do the work for your business.
A recent study proved that 46 per cent of website visitors who watched a video ad took an action after watching it. Therefore, it makes sense to incorporate video into your marketing plan.
We could summarise by saying there are seven main reasons for using a video on your corporate website. Thus the 7 reasons you should use videos on your website are as follows.
1. Google has a higher rank.
One of the variables in Google’s search results algorithm is “dwell time” or how long visitors remain, also known as ‘long clicks vs short clicks’. When you spend a lot of time on a website, it should have excellent content. The visitors’ attention is great for capturing – and holding – a short and compelling video. As a result, Google’s algorithm rewards websites with high-quality content.
2. Show the personality of your brand.
More and more people are shopping, working and communicating online in today’s digital world. While it’s handy, we don’t put names so frequently on our faces. To humanize your brand, use video to engage with your audience as closely as possible to an encounter between you and it. The utilisation of music and moving pictures appeals to all of our senses, thus, motivating our choices and our behaviour.
Using a video to demonstrate your brand’s personality can assist visitors to your website to get a better understanding of who you are and what you stand for—which creates confidence in your company.
3. Show your product
Selling is about storytelling, and videos are a great way to share a story. Sometimes you need a little closer explanation of your product and an explainer video may be much better than a textual description. Due to the versatility of your product, it makes sense for prospective consumers to know how they can utilise the product.
Now that you understand the significance of videos on YouTube, Vimeo, and all of your social media platforms, keep in mind that you want to upload your videos to YouTube to get the most exposure. Make sure to include clear titles and descriptions that are keyword-rich so that they can be found, and you will be in a better position to engage, click, and convert!
4. Differentiate Yourself From the competition.
Video is an important component of content promotion, and it will only become more so in the future. Take these facts into account:
- 90 percent of internet customers report a company video that assists them in deciding whether to purchase a product or service.
- Property listings with a video get 403% more queries than without a video.
- 64 percent of those who visit the website of a company can purchase their goods after seeing a video.
- 65 percent of managers watch work-related videos before visiting the company’s website.
However, since only half of the companies are now marketing videos – a figure that in the near future is expected to grow to 64% – you still have the chance to compete using this effective marketing medium. Use it to introduce newcomers to your business, answer queries from your visitors to the website, or simply laugh at it, not to mention build your own impression of pleasant and durable.
5. Provide video reviews.
Credibility, regardless of whether you are a start-up or an established brand, is a vital aspect of any company. A fantastic way to establish credibility is through the words of actual customers who have purchased and are completely satisfied with your product or service. This is called social evidence, which is a shortcut to trust and credibility when an individual – someone you know personally or someone who has comparable requirements – endorses a product. This is also called social evidence.
In the research, a restaurant boosted its sales by 20% by putting a few plates on the menu with “our most popular products”.
6. Video is popular among mobile users.
You know how slow it can be when you’ve ever attempted to read a lengthy article on a relatively tiny smartphone screen. It may be made simpler for the ordinary individual to get the same information via video, particularly in the limited time of day and age. Because video viewing on mobile devices has increased by 532 percent in the last two years, and 40 percent prefer to receive information visually rather than verbally, it is a good idea to give customers what they want.
7. Improved User Engagement
Videos keep visitors on your website longer and engage them with your content. They keep your audience interested, no matter your product or service, and engagement with your audience improves. Especially if you use humans or yourself in your video, your visitors connect better as they feel like they get to know, like and trust you. Businesses using videos on their websites typically experience better engagement rates and higher click-through rates. Actually, 80% of those who view a video ad remember it even a month later, and 12% buy the product from the commercial. To put it another way, your conversation becomes more intense.
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