Targeted Email Marketing: Reaching the Right People
Electronic Direct Mail (EDM) is a form of digital marketing that involves sending targeted and personalized promotional messages, offers, or information directly to a group of individuals via email. EDM campaigns are typically used to engage with existing customers or potential leads, aiming to drive brand awareness, promote products or services, and encourage customer loyalty or conversions.
EDM is an effective and widely used component of digital marketing for several reasons:
- Targeted Communication: EDM allows businesses to tailor messages to specific segments of their audience based on demographics, past interactions, or behavior, ensuring relevant and personalized content.
- Cost-Effective: Compared to traditional direct mail, EDM is more cost-effective, as it eliminates printing and postage expenses, making it an attractive option for businesses with limited budgets.
- Measurable Results: Digital marketing platforms provide detailed analytics, allowing businesses to track email open rates, click-through rates, conversions, and other metrics, enabling data-driven decision-making and campaign optimization.
- Automation and Personalization: Automation tools make it easy to schedule and send emails at specific times, ensuring timely and relevant communication. Personalization features allow businesses to address recipients by name and cater to their individual preferences.
- Easy Sharing and Engagement: Recipients can easily forward interesting emails or share them on social media, enhancing brand reach and engagement.
- Building Customer Relationships: Regular and valuable EDMs foster a stronger bond with customers, keeping the brand top of mind and encouraging repeat business.
While EDM is a powerful tool for digital marketing, its success depends on various factors, such as the quality of content, the relevance to the target audience, and the overall email marketing strategy. When executed well, EDM can significantly contribute to a business’s marketing efforts, driving engagement, conversions, and long-term customer relationships.
Building your customer database from your own data.*
Expanding the database by capturing visitors and customers details in the database
Creating one email campaign on a monthly basis
Sending out the emails on a monthly basis
Follow-up on the email responses
Discount per volume of emails sent out The price starts at $0.03 and goes down to $0.01 gradually.
* In case you don’t already have a customer list, we could help you with that. Just contact us.